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Turn messy backends into clear client journeys and a business that runs smoothly.

Simple Client Journeys & Backend Systems for Creative Service Providers.

Explore my services

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Let’s start with what fits right now.

Every New Client Feels Like a Scramble

You want to welcome them smoothly, but instead it’s a patchwork of emails and crossed fingers.

👉 Onboarding Audit — an async, insight-rich review where I map what’s working, what’s slowing you down, and small shifts that make the whole thing easier.

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My Client Journey Feels Tangled

From first inquiry to final handoff, it’s a maze you hold together in your head. You’re tired of wondering if you missed a step.

👉 Lead to Love — a collaborative, two-week deep dive where we reimagine your entire flow so it feels relational, ethical, and deeply supportive—for you and your clients.

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I Know What to Do - I Just Never Make Time to Do It

Your systems work… until they get dusty, out of date, or abandoned the second life gets busy.

👉 The Clarity Club — gentle structure and ongoing support inside a slow, spacious container. A rhythm that helps you tend your business without pressure to do it all at once.

Let's Work Together

Jacki, a white woman with shoulder-length light brown hair, wearing a bright pink sweater with a leopard graphic on the front, sitting on a transparent chair against a plain white background, smiling and looking to her right.

I’m Jacki, and I make systems less scary.

If your business feels like a digital junk drawer, you’re in the right place. I design client journeys and backend strategies that actually work in real life — simple, supportive, and built for the way you do business.

Learn more about me

Kinds words from service providers like you

“Jacki brings a one-of-a-kind combination of systems thinking, strategy, wisdom, and heart. She's the thought partner I’ve been looking for for years.” — Cara Jones

“The amount of stress that has been relieved from my ADHD brain… I didn’t have to spend a lot of think time figuring it out, and now I’m so clear.” — Jennifer Dent Brown

Jacki, a white woman with wavy, shoulder-length hair, wearing a black blazer and white shirt, sitting at a white desk, writing in a notebook with a black pen, on a white background. There is a red Wonder Woman mug and a closed laptop on the desk.

How Bridget’s “Fine” Onboarding Process Became Effortless

Bridget had been running her referral-based business for 15+ years, but her client onboarding was still clunky, manual, and easy to forget. Together, we clarified her steps, built a seamless client flow, and reworked her tools to match how she works best.

“Now I have a clear, streamlined system. Clients get a thoughtful experience, and I don’t forget anything. It’s made my entire business feel easier.”

more client experiences

Smartphone displaying a podcast episode titled 'Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom...' by Jacki Hayes on a podcast app. The app's interface is purple, with episode details, a resume button, and navigation options at the bottom.

The Here’s What I Learned Podcast

Stories, shifts, and strategic reflections from the slow business backend.

Real talk + systems relief

Your go-to space for client journey insights, gentle systems strategy, and honest conversations about running a business that actually works for you.