Jacki Hayes, a white woman with medium length brown hair, is sitting on a bed in jeans and a t-shirt that reads "Built Feminine Tough". She is holding a red Wonder Woman mug.

You’ve built a business you care about.
Now let’s build a backend that cares for you.

Strategic support and systems for creative service providers who want their business to feel as good behind the scenes as it looks on the outside.

Let's take a look at your systems

Can I send you emails that actually make it easier to run your business?

I write emails for creative business owners who are ready for strategic, simple fixes that don’t drain them.

Jacki Hayes, a white woman, is sitting at a desk, writing in a notebook. In front of her is a closed silver laptop.

How Bridget’s “Fine” Onboarding Process Became Effortless

Bridget had been running her referral-based business for 15+ years, but her client onboarding was still clunky, manual, and easy to forget. Together, we clarified her steps, built a seamless client flow, and reworked her tools to match how she works best.

“Now I have a clear, streamlined system. Clients get a thoughtful experience, and I don’t forget anything. It’s made my entire business feel easier.” - Bridget Baker, Founder of Bridget Baker Branding

Read more client experiences
System Strategist, Jacki Hayes, is casually sitting in a chair. She is wearing jeans and a t-shirt and holding a Wonder Woman mug.

I’m Jacki, and I make systems less scary.

If your business feels like a digital junk drawer, you’re in the right place. I design client journeys and backend strategies that actually work in real life — simple, supportive, and built for the way you do business.

Learn more about me

  • “Jacki’s approach is clear and simple. She didn’t force me to sign up for any new tools—she showed me what I needed to focus on within the ones I already had.”

    Bridget Baker, Brand & Website Designer

  • “Jacki asked questions I hadn’t even considered, which prompted the creation of a custom plan centered on connection and authenticity. I walked away with a newfound sense of confidence.”

    Mindy Carlson, Mix Creative Community Founder & Artist

  • “Working with Jacki changed the trajectory of my business.”

    Serena Hicks, Money Mindset Coach

  • “Jacki brings her operations brain to my vision. I’ll say an idea, and she’s like, ‘Do we also need this? Don’t forget that part.’ She adds things I didn’t even think to ask for.”

    Hailey Ellis Kelly, Business Coach

  • “Jacki is so detailed and amazing. We mapped out my whole year—launches, workshops, core values, everything. I’m so clear. I know what I’m doing and when it’ll be completed. That stress relief for my ADHD brain? Incredible.”

    Jennifer Dent Brown, Weight loss Coach