Jacki Hayes, system strategist, sitting casually in a clear chair, smiling confidently at the camera with one hand on her chin, a laptop and magazines in the background.

You’ve built a business you care about.
Now let’s build a backend that cares for you.

Strategic support and systems for creative service providers who want their business to feel as good behind the scenes as it looks on the outside.

Explore my services

Let’s start with what fits right now.

I want an expert eye on what I already have.

Client Onboarding Audit

A client’s-eye view of your current process—and how to make it smoother, simpler, and more aligned.

I'm Ready for a better first impression!

I need to fix my onboarding and client experience.

Lead to Love

Design a backend that honors your values and your clients—and actually works.

Let's design an something easy to sustain!

I need strategic support and systems help on an ongoing basis.

Strategic Ops Partner

Thought Partnership + Implementation


Let’s build capacity, clarity, and calm—one project at a time.

Yes, I want you supporting me in my business!
Jacki, a white woman with shoulder-length light brown hair, wearing a bright pink sweater with a leopard graphic on the front, sitting on a transparent chair against a plain white background, smiling and looking to her right.

I’m Jacki, and I make systems less scary.

If your business feels like a digital junk drawer, you’re in the right place. I design client journeys and backend strategies that actually work in real life — simple, supportive, and built for the way you do business.

Learn more about me

Kinds words from service providers like you

  • “Jacki’s approach is clear and simple. She didn’t force me to sign up for any new tools—she showed me what I needed to focus on within the ones I already had.”

    Bridget Baker, Brand & Website Designer

  • “Jacki asked questions I hadn’t even considered, which prompted the creation of a custom plan centered on connection and authenticity. I walked away with a newfound sense of confidence.”

    Mindy Carlson, Mix Creative Community Founder & Artist

  • “Working with Jacki changed the trajectory of my business.”

    Serena Hicks, Money Mindset Coach

  • “Jacki brings her operations brain to my vision. I’ll say an idea, and she’s like, ‘Do we also need this? Don’t forget that part.’ She adds things I didn’t even think to ask for.”

    Hailey Ellis Kelly, Business Coach

  • “Jacki is so detailed and amazing. We mapped out my whole year—launches, workshops, core values, everything. I’m so clear. I know what I’m doing and when it’ll be completed. That stress relief for my ADHD brain? Incredible.”

    Jennifer Dent Brown, Weight loss Coach

Jacki, a white woman with wavy, shoulder-length hair, wearing a black blazer and white shirt, sitting at a white desk, writing in a notebook with a black pen, on a white background. There is a red Wonder Woman mug and a closed laptop on the desk.

How Bridget’s “Fine” Onboarding Process Became Effortless

Bridget had been running her referral-based business for 15+ years, but her client onboarding was still clunky, manual, and easy to forget. Together, we clarified her steps, built a seamless client flow, and reworked her tools to match how she works best.

“Now I have a clear, streamlined system. Clients get a thoughtful experience, and I don’t forget anything. It’s made my entire business feel easier.”

more client experiences
Smartphone displaying a podcast episode titled 'Here's What I Learned: Ditching Biz-as-Usual for Values, Freedom...' by Jacki Hayes on a podcast app. The app's interface is purple, with episode details, a resume button, and navigation options at the bottom.

The Here’s What I Learned Podcast

Stories, shifts, and strategic reflections from the slow business backend.

Real talk + systems relief

Your go-to space for client journey insights, gentle systems strategy, and honest conversations about running a business that actually works for you.

Pick Your Topic

Sustainable Systems Client Experience Podcast Case Study

Start where you are. Build what fits.

Whether you’re auditing one piece or ready to reimagine the whole client journey, there’s no one right way to begin.

Work with me