A close-up of Jacki Hayes' torso, focusing on her dark gray t-shirt with the phrase "BUILT FEMININE TOUGH" printed in bold white letters. Her arms are crossed, and she is wearing a silver necklace.

Jacki Hayes & Co. Core Values

Let’s get this out of the way...

I believe in human rights, full stop. That means Black Lives Matter, trans rights are human rights, bodily autonomy is non-negotiable, and love is love. It means actively dismantling the systems that uphold white supremacy, patriarchy, toxic capitalism, and any other bullshit that tells people they are less than.

I do not—and will not—work with anyone who doesn’t share those fundamental beliefs.

My Core Values

Curiosity

I value exploration, investigation, observation, and learning as they lead to a willingness to experience new perspectives and ways of being in the world.

Simplicity

I believe in reducing waste - time, energy, and materials - by using our resources wisely and creating sustainable solutions. I believe in focusing on the essential, removing the clutter of the unnecessary from our lives and businesses.

Resourcefulness

I believe in dealing skillfully and promptly with new situations, difficulties, and challenges through creativity, proactivity, open-mindedness, optimism, and resilience.